GSMA Mobile World Congress

Client

GSMA

Description

An event exclusively for professionals in the mobile phone industry. Industry professionals and businesses come together in the premier international mobile telephony event.

A combination of the world’s largest mobile phone industry exhibition and a congress attended by the leaders of mobile operators and equipment and accessory vendors, as well as Internet and entertainment professionals.

General Scale and Figures

M2 of exhibition space: 29,000
Visitors: 60,000
Exhibitors: 1,500
Nokia Siemens
LG
Alcatel
Samsung
Motorola
Sony Ericsson, etc.

Industry areas

Mobile telephony operators, entertainment companies, accessory suppliers, Internet companies.

Nature of the event

International

Location

Barcelona

Organiser

(Optional)

Services offered

Official transport for congress participants and attendees
Organisation of events off the exhibition site
Tours
Outdoor advertising on official buses

Technology used – Added value services

Web. Development of a website with specific content and sales of services.

Logistics

No. of transport places: over 30,000 passengers transferred between the congress venue, hotels, the airport and parallel events.
Events organised: over 100 events organised in Barcelona over four days.